Living the life of a serial entrepreneur – publicist, certified yoga instructor and Founder/Chief Experience Officer of LuxeLife Media – can be hectic to say the least. Yet somehow PR/Marketing powerhouse Christina M. Rice manages to make it all look easy. When she’s not creating unforgettable campaigns for high-profile personalities and brands or producing events during New York Fashion Week, Super Bowl, BET Awards Weekend and more, Christina spreads her love of travel and adventure to others through her curated travel platform, LuxeLife Adventures and as co-founder of OMNoire, a social wellness community for multicultural women.
So what does this travel junkie and recently certified scuba diver enjoy on her luxe life adventures? We caught up with Christina in between flights to learn more how she conquers fears, why Grenada has the perfect vibe—plus, what hotels are on her luxe wish list.
Your company LuxeLife Adventures is all about living life to the fullest. What are your favorite adventures to experience during your travels?
“Hands down scuba diving! I started diving in October 2015 to conquer my fear of drowning and exactly two years later I received my certification. So now any Caribbean or tropical climate locale I travel to, I must get in some diving.”
What adventures are still on your bucket list?
“Skydiving for sure. I’ve wanted to do it for years, but just haven’t scheduled the time to do it. Actually when I traveled to Dubai for Christmas in 2014, I would have, but because it is one of the best skydiving locations in the world, they were booked out for months. Also (but don’t hold me to this), I think I want to hike a mountain, maybe Kilimanjaro in Tanzania. Perhaps I’ll do that for a milestone birthday!”
In addition to jetsetter and publicist extraordinaire, you’re also a certified yoga instructor. How do you manage your Zen while on the go?
“You can meditate and do yoga anywhere. Most hotels/resorts offer a yoga class or you more than likely can find a studio nearby. If I have the room, I’ll bring my Manduka travel mat and practice right in my room. I also love the Deepak and Oprah meditation series and I’ve downloaded many on my phone so I can practice on the go. I’ve even listened to them while on the plane.”
Of all the places you’ve been, which destination vibes the most with your spirit?
“Grenada. I love the island, the people, the culture. It’s not very touristy so you aren’t being haggled while you’re at the beach or shopping in the market. It just has this peaceful and authentic vibe that speaks to my soul.”
You’ve been blessed to stay in some really nice hotels. Which ones are your favorites?
“Scrub Island in the British Virgin Islands. It is the most ridiculously, beautiful hotel I’ve ever stayed in. It is on it’s own island so the only way to get to it is by ferry or helicopter (if you could be so lucky!). However, if i’m traveling with a group of friends, we prefer to stay in villas. Two of my favorites are Celestial House and Sterling House, both located in the BVI as well.”
What’s the first thing you do once you’re alone in your hotel room?
“Unpack and organize. Depending on how long I’m traveling, I like to make my temporary stay as comfortable as possible.”
What’s your most memorable hotel experience?
“A Riad in Marrakech. We booked this place that was in the heart of of the medina, which if you know anything about it, it is a huge maze, a city enclosed in a wall with more than 50,000 people inhabiting it. They also do not have typical street signs and of course no GPS. My travel companion and I landed at midnight and had no idea how to get there. Finally we found a taxi driver who called someone, who called someone and then proceeded to take us there.
As we got further into the medina, he stops suddenly and a man with a wheelbarrow pulls up to take our suitcases to then walk us there. We had no cell service and it was the middle of the night. I remember looking at my girl saying “We are going to be the American girls that disappear never to be seen again,” lol. We had no choice but to keep going. Finally after numerous twists and turns, and some fairly scary dark alleys, we get to the door of the Riad and walk into the most beautiful and exquisite dwelling in the middle of nowhere. The architecture and design was simply stunning. We stayed there for three glorious days. I couldn’t tell you the name or how to get there but it was definitely one of my favorite places I’ve stayed in.”
If money was no object, where would your next hotel stay be?
“That’s so hard! I have so many hotels on my bucket list. My top 3 would be 1) Necker Island (let’s be clear, I was on to Necker Island 4 years before Obama stayed there), 2) Six Senses Laamu in the Maldives and 3) Giraffe Manor in Nairobi, Kenya.”